INTU
TechnologyIntuit
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XBRL · SEC EDGAR2008–2025(18yr)| Metric | FY 2008 | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025Latest | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $3.0B | $3.1B | $3.5B | $3.9B | $4.2B | $4.2B | $4.5B | $4.2B | $4.7B | $5.2B | $6.0B | $6.8B | $7.7B | $9.6B | $12.7B | $14.4B | $16.3B | $18.8B | +15.6% |
| Gross Profit | $2.8B | $3.0B | $3.3B | $3.7B | $4.0B | $4.0B | $4.4B | $4.1B | $4.6B | $5.1B | — | — | — | — | — | — | — | — | — |
| Gross Margin | 94.9% | 95.0% | 95.8% | 96.3% | 96.5% | 96.9% | 96.9% | 96.7% | 97.2% | 97.7% | — | — | — | — | — | — | — | — | — |
| Operating Income | $644.0M | $683.0M | $863.0M | $1.0B | $1.2B | $1.2B | $1.3B | $738.0M | $1.2B | $1.4B | $1.5B | $1.9B | $2.2B | $2.5B | $2.6B | $3.1B | $3.6B | $4.9B | +35.6% |
| Operating Margin | 21.5% | 22.0% | 25.0% | 26.1% | 28.4% | 29.6% | 29.2% | 17.6% | 26.5% | 26.9% | 25.1% | 27.3% | 28.3% | 26.0% | 20.2% | 21.9% | 22.3% | 26.1% | +3.9pp |
| Net Income | $477.0M | $447.0M | $574.0M | $634.0M | $792.0M | $858.0M | $907.0M | $365.0M | $979.0M | $971.0M | $1.2B | $1.6B | $1.8B | $2.1B | $2.1B | $2.4B | $3.0B | $3.9B | +30.6% |
| Net Margin | 15.9% | 14.4% | 16.6% | 16.5% | 19.1% | 20.6% | 20.1% | 8.7% | 20.9% | 18.8% | 20.3% | 23.0% | 23.8% | 21.4% | 16.2% | 16.6% | 18.2% | 20.5% | +2.4pp |
| Free Cash Flow | $568.0M | $681.0M | $924.0M | $899.0M | $1.1B | $1.2B | $1.3B | $1.4B | $985.0M | $1.5B | $2.1B | $2.2B | $2.4B | $3.2B | $3.7B | $4.8B | $4.7B | $6.1B | +30.5% |
| FCF Margin | 19.0% | 21.9% | 26.7% | 23.3% | 26.8% | 29.7% | 29.8% | 32.5% | 21.0% | 28.9% | 34.8% | 33.1% | 30.7% | 33.2% | 29.3% | 33.7% | 28.8% | 32.5% | +3.7pp |
| EPS (Diluted) | $1.41 | $1.35 | $1.77 | $2.00 | $2.60 | $2.83 | $3.12 | $1.28 | $3.69 | $3.72 | $4.64 | $5.89 | $6.92 | $7.56 | $7.28 | $8.42 | $10.43 | $13.67 | +31.1% |
1. THE BIG PICTURE
Intuit is no longer just a software vendor; it is an AI-integrated ecosystem where proprietary data and "AI agents" automate financial workflows for small businesses and consumers. By growing revenue 17% while net income surged 47% in the most recent quarter, Intuit is demonstrating that its "AI-driven expert platform" strategy is generating massive operating leverage. The business is successfully shifting its weight toward year-round subscription and transaction revenue, reducing its historical reliance on the volatile tax season.
2. WHERE THE RISKS HIT HARDEST
- Ecosystem Integration vs. Government Competition: Intuit’s "all-in-one" platform advantage is directly threatened by government-funded tax initiatives. If federal or state authorities provide free direct-filing software, it could decouple the tax process from Intuit’s ecosystem, leading to a loss of customers that would otherwise use TurboTax as an entry point for other financial services (Risks).
- AI Strategy vs. Technological Adaptation: Intuit’s future growth is tied to its Generative AI Operating System (GenOS). This strength becomes a vulnerability if competitors—ranging from established rivals like Adobe to emerging start-ups—deploy superior AI technologies or beat Intuit to market with more autonomous solutions (Competitive Position).
- Seasonality vs. System Reliability: Because a "substantial portion" of revenue is generated between November and April, Intuit is uniquely fragile during this window. Any cybersecurity breach or service interruption during these peak months would cause disproportionate financial and reputational harm that cannot be recovered in other quarters (Risks).
3. WHAT THE NUMBERS SAY TOGETHER
Intuit’s financial profile is defined by exceptional cash generation. Its 37.1% Free Cash Flow (FCFFCFFree Cash Flow — cash left after paying for operations and capital investments; what the company can actually spend, save, or return to shareholders) margin is the second-highest in its peer group, nearly doubling the margins of competitors like ADP (20.4%) and Workday (20.9%) (Peer Benchmarking). While total revenue grew 17% in the most recent quarter, the Online Ecosystem—which includes QuickBooks and Mailchimp—grew faster at 21% (Recent Results). This divergence suggests the "Big Bets" on small business automation are successfully diversifying Intuit’s revenue mix away from seasonal tax products.
Short interest stands at a modest 3.4% of the float, suggesting that despite the competitive threats from the public sector, market sentiment remains largely constructive on the current growth trajectory (Supplemental Signals). The 17% quarterly revenue growth significantly outpaces the full-year guidance of 12% to 13%, indicating that the recent launch of AI agents and the 23% surge in Credit Karma revenue are providing a stronger-than-anticipated tailwind (Recent Results).
4. IS IT WORTH IT AT THIS PRICE?
At 17.1x forward earnings, Intuit is trading in line with the peer median (Peer Benchmarking). This valuation appears reasonable given that the market is pricing in a long-term growth rate of ~5.7% (CAPM analysis). This is a notably low bar for a company that maintains a 28.2% operating margin—the second-highest among its peers—and is currently growing its top line at double-digit rates.
The sensitivity analysis indicates that if growth remains at the market-implied 5.5%, the stock is fairly priced. However, the valuation is sensitive to growth shocks: if long-term growth were to slow to 2.5% (GDP pace), the justified multiple would fall to 11.0x, representing roughly 36% downside (CAPM analysis). Investors are currently paying for stability and high FCFFCFFree Cash Flow — cash left after paying for operations and capital investments; what the company can actually spend, save, or return to shareholders conversion, but the primary risk that could compress this multiple is a structural decline in the tax segment's profitability due to government competition.
5. WHAT WOULD CHANGE THIS VIEW?
- Cautious if the IRS free direct filing system shows high adoption rates in upcoming tax seasons, as management explicitly identifies government-funded software as a threat to its customer base (Risks).
- Constructive if the "AI-native ERP platform" for mid-market enterprises gains traction, providing a new high-growth pillar to complement the Online Ecosystem's 21% growth (Recent Results).
- Cautious if FCFFCFFree Cash Flow — cash left after paying for operations and capital investments; what the company can actually spend, save, or return to shareholders margins begin to trend toward the peer median of 24%, which would suggest that the "AI-driven expert" model is becoming more capital-intensive or labor-heavy than the current software-led model.
6. BOTTOM LINE
Structural Advantage: A proprietary data scale and the GenOS platform that combines automated AI agents with a massive network of human experts to create high switching costs.
Bottom Line: Intuit is a high-margin, cash-rich platform trading at a fair-value multiple, offering a disciplined way to play AI-driven financial automation.
1. Top 5 Material Risks
- Competitive Pressure: Intuit faces intense competition from established entities, emerging start-ups, and providers of free or low-cost offerings. Competitors may deploy superior AI technologies, advertise aggressively, or beat Intuit to market, potentially diminishing revenue and profitability.
- Government Competition: Federal and state taxing authorities may implement revenue-raising strategies by providing government-funded tax software. Such programs, including the IRS free direct filing system, could curtail the role of taxpayers in preparing their own taxes and lead to a loss of customers and revenue for Intuit.
- Cybersecurity and Data Privacy: Intuit hosts large amounts of sensitive customer data, including tax returns, bank account numbers, and social security numbers. Cyberattacks, ransomware, or unauthorized access could result in the loss of customer confidence, litigation, and material harm to Intuit’s reputation and financial condition.
- Technological Adaptation: Future growth depends on Intuit’s ability to innovate and integrate emerging technologies like AI. If Intuit fails to anticipate customer needs or successfully launch new products, its revenues and earnings may be harmed.
- Operational Seasonality: A substantial portion of Intuit’s revenue is derived from tax businesses during the peak period of November through April. Any system failure or service interruption during this window could result in significantly decreased revenue, lost customers, and unexpected refunds.
2. Company-Specific Risks
- Credit Karma Data Security: Intuit is subject to a 2014 FTC order requiring a comprehensive security program and biennial independent security assessments for 20 years, creating ongoing compliance costs and potential penalties for non-compliance.
- Platform Ecosystem Risks: Because Intuit has created an ecosystem where customers use one identity across multiple products, a single security incident may expose an increased volume of customer data, magnifying the potential impact of a breach.
- Small Business Lending Exposure: Intuit provides access to capital for small and mid-market businesses by purchasing loans from third-party lenders. This exposes Intuit to the risk of borrower default and potential errors in credit decisioning or loss-forecasting models.
- Third-Party Distribution Reliance: Intuit relies on third-party platforms like Apple’s App Store and Google’s Play Store for distribution. These platform owners have wide discretion to change pricing structures or terms of service, which could adversely affect Intuit’s financial results.
3. Regulatory/Legal Risks
- AI Regulation: The legal landscape for AI is rapidly evolving, including the EU’s Artificial Intelligence Act and various U.S. state laws. Compliance may impose significant operational costs and limit Intuit’s ability to deploy AI technologies.
- Intellectual Property Infringement: Intuit is subject to ongoing and future infringement claims regarding its use of third-party intellectual property and AI. Successful claims could require Intuit to pay substantial damages, ongoing royalties, or force the redesign of products.
- Privacy Legislation: Intuit must comply with complex, fragmented data privacy laws such as the GDPR and various U.S. state privacy acts. Failure to meet these standards or evolving customer expectations could result in significant fines, penalties, and mandatory changes to business practices.
- Tax Industry Oversight: The tax preparation industry faces heightened scrutiny from governments. New legislation or interpretations of existing laws could restrict the types of products Intuit offers or the prices it can charge.
4. Financial Impact Map
Competitive Pressure → Revenue and Profitability → Potential for diminished customer acquisition and retention. Government Competition → Revenue → Potential loss of customers and revenue due to publicly funded direct competitors. Cybersecurity and Data Breach → Reputation and Stock Price → Potential for material harm to financial condition and decline in trading price of common stock. Operational Seasonality → Quarterly Financial Results → Significant fluctuations in quarterly results due to concentration of revenue from November through April. Small Business Lending → Loans Receivable and Financial Results → Risk of borrower inability to repay loans and potential for material financial or reputational harm.
Recent Filings
| Form | Filed | Period |
|---|---|---|
| 8-K | Feb 2026 | — |
| 10-Q | Feb 2026 | Jan 2026 |
| 14A | Nov 2025 | — |
| 10-K | Sep 2025 | Jul 2025 |
AI-extracted key facts from press releases and SEC filings. Significance 1–10.
Wall Street Analyst Research Roundup: Key Upgrades and Downgrades Across Multiple Sectors
- ▸Biogen to acquire Apellis for $5.6B at $41.00 per share
- ▸Eli Lilly to acquire Centessa for $38 per share plus $9 CVR
- ▸Nike downgraded by Goldman Sachs, JPMorgan, and BofA to Neutral
- ▸Edwards Lifesciences upgraded to Outperform on potential TAVR market share gains
- ▸Wells Fargo and Bank of America upgraded to Buy by HSBC
Intuit Q2 TurboTax revenue +12%, QuickBooks Online +24% amid AI-driven product expansion
- ▸TurboTax Q2 revenue +12% YoY, filing time reduced by 12%
- ▸QuickBooks Online revenue +24% driven by pricing and customer expansion
- ▸Partnered with Anthropic to integrate Claude AI agents into platform
- ▸Launched AI-native ERP solution for $2T construction industry in Feb 2026
- ▸Oracle launched 22 Fusion Agentic Applications for cloud suite in March 2026
Morgan Stanley names Intuit a Top Pick with $580 price target
- ▸Morgan Stanley maintains Overweight rating, sets $580 price target
- ▸Rothschild & Co Redburn upgrades to Buy, raises target to $700
- ▸Executive leadership terminated all pre-scheduled Rule 10b5-1 stock sale plans
- ▸$3.5B remaining under current share repurchase authorization
- ▸H1 fiscal year share repurchases totaled $1.8B, up 40% YoY
Intuit Reiterates FY26 Guidance Amid Analyst Fair Value Adjustment to $610.16
- ▸FY26 revenue guidance maintained at $21.0B–$21.2B
- ▸FY26 GAAP diluted EPS target reiterated at $15.49–$15.69
- ▸Q2 revenue reported at $4.65B with adjusted operating income beating consensus
- ▸Analyst fair value estimate adjusted to $610.16 from $605.52
- ▸Share repurchases total $11.0B since August 2018, representing 7.32% of shares
Intuit raises FY26 revenue growth guidance to 12–13% amid AI-driven ecosystem expansion
- ▸Raised FY26 revenue growth guidance to 12–13%
- ▸Online Ecosystem segment growing at over 40%
- ▸Dividend increased to $1.20 per share
- ▸Stock rallied 23.5% over five days on high volume
- ▸Analyst median price target $754, implying 61% upside
Intuit named Top Pick by Morgan Stanley citing valuation and growth catalysts
- ▸Morgan Stanley upgrades Intuit to Top Pick status
- ▸Valuation at 20X GAAP PE with 1.01x CY26 PEG ratio
- ▸F2Q total revenue growth 17% YoY
- ▸Online Ecosystem revenue growth 21% YoY
- ▸TurboTax growth 12% despite lower IRS filing volume
Intuit accelerates $3.5B share buyback, halts executive stock sales citing undervaluation
- ▸Accelerating share repurchases using $3.5B remaining authorization
- ▸Terminated all outstanding executive 10b5-1 stock sale plans
- ▸FY26 H1 revenue growth of 18% with expanding margins
- ▸Repurchased $1.8B in shares during FY26 H1
- ▸Management views current stock price as meaningfully misaligned with fundamental value
Circle Enterprise Integrations Drive $5.7B Annualized Transaction Volume Amid Rising Stablecoin Competition
- ▸Annualized transaction volume reaches approximately $5.7 billion
- ▸55 financial institutions currently participating in Circle Payments Network
- ▸74 additional financial institutions currently under eligibility review
- ▸Projected revenue growth of 13.15% in 2026 and 30.39% in 2027
- ▸Partnerships include Visa, Intuit, JPMorgan, Mastercard, and Cash App
Intuit halts insider sales and accelerates share buybacks amid AI-driven stock volatility
- ▸Management halted all insider stock sales effective immediately
- ▸Accelerated existing share repurchase program to support stock price
- ▸Stock down 30.1% year-to-date amid AI disruption concerns
- ▸Recent revenue +17.4% YoY with EPS beating estimates by 13.39%
- ▸Options market shows put/call ratio of 1.74 indicating high volatility
Northcoast upgrades Intuit to Buy, sets $575 price target citing valuation
- ▸Northcoast Research upgraded INTU from Neutral to Buy
- ▸New price target set at $575 per share
- ▸Stock declined nearly 30% year-to-date in 2026
- ▸Median analyst price target of $580 implies 20.5% upside
- ▸Mizuho reduced price target to $600 from $675 on March 2