NKE
CyclicalNike, Inc.
Price Chart
Market Data
Financials
XBRL · SEC EDGAR2008–2025(18yr)| Metric | FY 2008 | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025Latest | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $18.6B | $19.2B | $19.0B | $20.9B | $24.1B | $25.3B | $27.8B | $30.6B | $32.4B | $34.4B | $36.4B | $39.1B | $37.4B | $44.5B | $46.7B | $51.2B | $51.4B | $46.3B | -9.8% |
| Gross Profit | $8.4B | $8.6B | $8.8B | $9.5B | $10.5B | $11.0B | $12.4B | $14.1B | $15.0B | $15.3B | $16.0B | $17.5B | $16.2B | $20.0B | $21.5B | $22.3B | $22.9B | $19.8B | -13.5% |
| Gross Margin | 45.0% | 44.9% | 46.3% | 45.6% | 43.4% | 43.6% | 44.8% | 46.0% | 46.2% | 44.6% | 43.8% | 44.7% | 43.4% | 44.8% | 46.0% | 43.5% | 44.6% | 42.7% | -1.8pp |
| Net Income | $1.9B | $1.5B | $1.9B | $2.1B | $2.2B | $2.5B | $2.7B | $3.3B | $3.8B | $4.2B | $1.9B | $4.0B | $2.5B | $5.7B | $6.0B | $5.1B | $5.7B | $3.2B | -43.5% |
| Net Margin | 10.1% | 7.8% | 10.0% | 10.2% | 9.2% | 9.8% | 9.7% | 10.7% | 11.6% | 12.3% | 5.3% | 10.3% | 6.8% | 12.9% | 12.9% | 9.9% | 11.1% | 7.0% | -4.1pp |
| Free Cash Flow | $1.5B | $1.3B | $2.8B | $1.4B | $1.3B | $2.4B | $2.1B | $3.7B | $2.0B | $2.5B | $3.9B | $4.8B | $1.4B | $6.0B | $4.4B | $4.9B | $6.6B | $3.3B | -50.6% |
| FCF Margin | 8.0% | 6.7% | 14.9% | 6.6% | 5.4% | 9.4% | 7.6% | 12.1% | 6.0% | 7.4% | 10.8% | 12.2% | 3.7% | 13.4% | 9.5% | 9.5% | 12.9% | 7.1% | -5.8pp |
| EPS (Diluted) | $3.74 | $3.03 | $3.86 | $4.39 | $4.73 | $2.71 | $2.97 | $3.70 | $2.16 | $2.51 | $1.17 | $2.49 | $1.60 | $3.56 | $3.75 | $3.23 | $3.73 | $2.16 | -42.1% |
1. THE BIG PICTURE
Nike is a global leader in retreat, currently engineering a mid-game correction to fix a self-inflicted distribution imbalance. After years of prioritizing its own digital and retail channels, Nike, Inc. is now scrambling to "strengthen partner relationships" in wholesale to arrest a 32% drop in net income and a double-digit slide in digital sales (8-K). While it remains the world’s largest athletic seller, its "comeback" is being staged against a backdrop of intensifying competition and a massive $1.5 billion projected headwind from new trade tariffs (10-Q).
2. WHERE THE RISKS HIT HARDEST
Nike’s "Brand Connection" and "NIKE Direct" investments are directly threatened by global economic volatility. The high fixed-cost structure of Nike’s company-owned stores becomes a financial anchor when consumer discretionary spending softens, as evidenced by the 8% decline in NIKE Direct revenues and a 14% plunge in digital sales (10-K Item 1A, 8-K). Furthermore, Nike’s reliance on contract manufacturers in Vietnam, Indonesia, and China—the backbone of its production—is now a primary vulnerability; this geographic concentration leaves Nike, Inc. exposed to "protectionist measures" that have already manifested as a $1.5 billion annualized cost increase (10-Q, 10-K Item 1).
3. WHAT THE NUMBERS SAY TOGETHER
The financial data reveals a disconnect between Nike’s brand prestige and its operational efficiency. While Nike maintains a 42.0% gross margin, its 8.1% operating margin is the lowest among its peer group, trailing even off-price retailers like TJX (13.3%) and Ross Stores (11.8%) (XBRL, Peer Table). This suggests that Nike’s massive marketing and administrative spend is not yielding the same bottom-line leverage as its competitors. The 1% revenue growth in the most recent quarter is a slight improvement over the -9.8% TTMTTMTrailing Twelve Months — the most recent full year of financial data, updated on a rolling basis each quarter figure, but this marginal gain was driven entirely by Wholesale (+8%), while the higher-margin Direct channel continued to contract (8-K). With short interest at 4.3% of the float, market sentiment remains wary of the "middle innings" of this turnaround (Supplemental Signals).
4. IS IT WORTH IT AT THIS PRICE?
At 24.5x Forward P/EP/EPrice-to-Earnings ratio — share price divided by annual earnings per share; how much investors pay per dollar of profit. Higher P/E = higher growth expectations, Nike trades in line with the peer median, despite having the slowest revenue growth and the thinnest net margins (7.3%) in the group (Peer Table). The market is pricing in 7.5% long-term growth (CAPM analysis). For this valuation to be justified, Nike must successfully offset the $1.5 billion tariff headwind while reversing the 30% revenue collapse at Converse and the 14% drop in digital sales (8-K, 10-Q). If growth were to slow to 5.0%, the justified multiple would fall to 15.2x, implying significant downside from current levels (CAPM analysis). Investors are currently paying a full price for a recovery that is not yet visible in Nike, Inc.'s operating efficiency.
5. WHAT WOULD CHANGE THIS VIEW?
- Constructive if operating margins begin to trend toward the double-digit levels seen at peers like Ralph Lauren (16.7%) or Tapestry (22.4%), signaling that the "rebalancing" of the portfolio is restoring profitability.
- Cautious if the $1.5 billion tariff impact exceeds current estimates or if the 8% growth in wholesale fails to compensate for continued declines in the NIKE Brand Digital business (8-K, 10-Q).
6. BOTTOM LINE
Structural Advantage: A dominant global market share anchored by an unmatched portfolio of athletic intellectual property (Swoosh, Jordan) and a research ecosystem that integrates professional athlete feedback into product design. Bottom Line: Nike is a high-priced turnaround story where the brand's cultural dominance is currently being undermined by structural margin weakness and acute trade risks.
1. Top 5 Material Risks
- Global Economic Volatility: Uncertain economic conditions, including inflation, interest rates, and recession risks, directly impact consumer discretionary spending, which can lead to reduced demand, higher inventory levels, and lower gross margins for Nike, Inc.
- Intense Industry Competition: Nike, Inc. faces significant competition from a wide range of athletic and leisure footwear and apparel companies, as well as private label brands, which can force price reductions and increase marketing expenditures.
- Foreign Currency Exposure: Because Nike, Inc. conducts business in various currencies and manufactures most products outside the United States, fluctuations in exchange rates relative to the U.S. Dollar significantly impact reported earnings and the cost of raw materials.
- Supply Chain and Manufacturing Disruptions: Reliance on a concentrated base of contract manufacturers and third-party transportation exposes Nike, Inc. to risks of shipment delays, inventory shortages, and increased costs, particularly if petroleum prices rise or port congestion occurs.
- Climate Change and Extreme Weather: Physical risks from climate change, such as extreme weather events, threaten the operations of Nike, Inc.’s retail stores, distribution centers, and suppliers, potentially causing operational shutdowns and lost sales.
2. Company-Specific Risks
- NIKE Direct Investment: The high fixed-cost structure of Nike, Inc.’s retail stores and digital platforms requires substantial ongoing investment; failure to realize expected returns or a shift in consumer behavior away from these channels could result in significant lease termination costs and asset write-offs.
- Endorser Dependency: Nike, Inc.’s brand authenticity relies on high-profile athletes and influencers; the inability to maintain these relationships at reasonable costs, or reputational damage caused by the actions of these endorsers, could harm sales and profitability.
- Concentration of Retail Partners: The consolidation of the retail market into a few dominant players increases Nike, Inc.’s credit risk and limits its ability to find alternative outlets if a major retailer reduces its purchase volume.
- Information Technology Complexity: Nike, Inc. is heavily dependent on complex IT systems for global supply chain, inventory, and financial reporting; any failure, cyberattack, or disruption in these systems could lead to fulfillment delays and reputational damage.
3. Regulatory/Legal Risks
- Tax Law Changes: Nike, Inc. is subject to evolving global tax regulations, including the OECD’s Pillar Two global minimum tax of 15%, which may increase Nike, Inc.'s effective tax rate and income tax expense.
- Data Privacy Compliance: Nike, Inc. must navigate a complex array of international data protection laws, such as the GDPR and various U.S. state privacy laws; failure to comply could result in significant fines and operational restrictions.
- Trade Policy and Tariffs: Changes in U.S. or international trade policies, including the imposition of new tariffs, quotas, or sanctions, require Nike, Inc. to alter its business operations, potentially increasing the cost of sales and impacting global supply chain efficiency.
- Anti-Corruption Laws: As a multinational, Nike, Inc. is subject to the Foreign Corrupt Practices Act (FCPA) and similar anti-bribery laws; violations by employees or third-party agents could lead to sanctions and reputational harm.
4. Financial Impact Map
Global Economic Volatility → Gross Margins → Declines in consumer spending lead to higher discounts and lower margins. Foreign Currency Exposure → Reported Operating Results → Weakening of foreign currencies relative to the U.S. Dollar adversely affects the U.S. Dollar value of foreign-denominated earnings. NIKE Direct Investment → Operating Expenses → High fixed-cost structure creates risks of lease termination costs and equipment write-offs if stores underperform. Concentration of Retail Partners → Accounts Receivable → Consolidation of retailers increases credit risk and the potential for bad debt expense. Tax Law Changes → Effective Tax Rate → Implementation of global minimum tax rates and potential resolution of tax investigations (e.g., Netherlands state aid) could increase income tax expense.
Recent Filings
| Form | Filed | Period |
|---|---|---|
| 10-Q | Dec 2025 | Nov 2025 |
| 8-K | Dec 2025 | — |
| 10-K | Jul 2025 | May 2025 |
| 14A | Jul 2025 | — |
AI-extracted key facts from press releases and SEC filings. Significance 1–10.
Nike dividend payout exceeds earnings as FY2025 net income falls 43.5% to $3.22B
- ▸Dividend payout of $0.41/share exceeds quarterly EPS of $0.35
- ▸FY2025 net income $3.22B, down 43.5% YoY
- ▸FY2025 revenue $46.31B, down 9.8% YoY
- ▸Operating cash flow $3.698B, down from $7.429B in FY2024
- ▸Shares down 32% YTD with 3.7% dividend yield
Evercore ISI lowers Nike price target to $69 from $77 citing slow recovery
- ▸Evercore ISI reduced price target to $69 from $77
- ▸Maintained Outperform rating despite slower-than-expected recovery
- ▸China revenue accounts for approximately 15% of global total
- ▸Operational shortcomings and domestic competition pressuring China market share
- ▸Property downturn and weak consumer demand impacting Chinese sales
Nike shares plunge 15% as Q4 sales guidance misses estimates by 6%
- ▸Q3 revenue $11.28B, EPS $0.35 beats consensus estimate of $0.28
- ▸Net income -35% YoY to $520M; gross margin contracted 130 bps to 40.2%
- ▸Q4 sales guidance cut to decline 2%–4% vs 2% growth expected
- ▸Greater China revenue projected to fall 20% in Q4
- ▸Converse revenue -35% to $264M, swinging to $40M operating loss
Nike shares drop 14.5% as Q1 operating margins shrink to 5.6%
- ▸Q1 revenue $11.28B, flat YoY
- ▸Q1 EPS $0.35, beat analyst estimates
- ▸Operating margin fell to 5.6% from 7% YoY
- ▸Constant currency revenue declined 3% YoY
- ▸Shares fell 14.5% following earnings report
Nike Q3 Net Income Falls 35% to $520M, CEO Rejects Converse Sale Speculation
- ▸Q3 net income $520M, down 35% YoY from $794M
- ▸Q3 diluted EPS $0.35, down from $0.54 in year-ago period
- ▸Q3 net sales $11.3B, flat on reported basis and down 3% currency-neutral
- ▸Converse Q3 revenue $264M, down 35% YoY from $405M
- ▸CEO Elliott Hill confirms Converse will remain part of Nike portfolio
Nike shares plunge 16% as management guides for 3% sales decline over nine months
- ▸Guided for 3% sales decline over next nine months
- ▸Q3 North American wholesale segment revenue +11% YoY
- ▸Trading volume 109.4 million shares, 516% above three-month average
- ▸Q3 revenue flat; margins pressured by clearance pricing to clear inventory
- ▸Stock valuation at 1.4x sales, lowest level since 2009
Nike shares tumble 14% as earnings reveal market share loss in second-largest region
- ▸Nike shares fell 14% following earnings report
- ▸Company losing market share in second-largest geographic region
- ▸Boeing secured 7-year Defense Department contract for Patriot missile seekers
- ▸Boeing production of missile seekers to triple under new agreement
- ▸Boeing shares rose 5% on defense contract news
Nike shares tumble 15% as sales recovery timeline pushed to fiscal 2027
- ▸Sales expected to remain negative through Q3 fiscal 2027
- ▸China Q4 sales projected to decline 20% YoY
- ▸Bank of America downgraded stock to Neutral, cut price target to $55
- ▸North America sales +3% driven by running, football, and basketball
- ▸Running category revenue grew more than 20%
Nike forecasts 20% sales decline in Greater China region for upcoming quarter
- ▸Greater China sales projected to decline 20% next quarter
- ▸Previous quarter China sales declined 7% sequentially
- ▸Stock down 30% since September amid turnaround challenges
- ▸CEO Elliott Hill expresses urgency to move past turnaround phase
- ▸Tariff environment cited as significant headwind to recovery progress
NIKE Q3 EPS $0.35 beats estimates, revenue $11.28B flat YoY
- ▸Q3 EPS $0.35, down 35% YoY, beating consensus estimate of $0.29
- ▸Q3 revenue $11.28B, flat YoY, exceeding consensus estimate of $11.23B
- ▸NIKE Direct revenue down 4% to $4.5B, driven by digital and store declines
- ▸Wholesale revenue up 5% to $6.5B, supported by North American growth
- ▸Shares fell 9.2% in after-hours trading following results